Using Sports and Entertainment as the vehicle, SMA has taken the social responsibility to reduce the stigma surrounding mental illness and substance use disorder.
We leverage the brands and platforms of corporations along with current and former professional athletes, entertainers, community leaders, and subject matter experts to reduce the stigma and raise awareness related to these two health issues.
Using SMA’s influence, we can connect the attributes of your brand to similar attributes of individuals to create unique content opportunities that support our community initiatives.
THE COMMUNITY PARTNERSHIP INITIATIVE
SMA has also established The Community Partnership Initiative that involves an interdisciplinary platform which allows industry professionals and individuals in long-term recovery to share ideas regarding the challenges pertaining to mental illness and substance use disorder.
As part of the Community Partnership Initiative, SMA introduced “challenge coins.” Challenge coins are incentives to reward the coin holder’s commitment to community outreach. It requires those who do not possess their challenge coin to donate time, talent, and/or resources to raise awareness around mental illness and substance use disorder.